Effective Labeling of AR Target images

Call to action examples that informs audiences your print or packaging is enhanced with Augmented Reality are commonly used.

This can be as a mix of written text, info block or a QR code to help the audience download the Reality Browser.

The most important part of any call to action is clarity — people need to be informed a print or package has extended AR functionality.

ARConnex provides a starter Info block and logos in several styles to aid in informing audiences that the piece is extended with AR and instruction on obtaining or using the Reality Browser to view it.
Below is a downloadable layered Adobe PDF file that can be used as a starting point. We also have provided examples of this CTA below as it would appear on a printed material, posters or sell sheets.

Include the AR emblem or Info Block in your images and prints to let audiences know they are enhanced with AR and can be viewed in the ARConnex Reality Browser.
Info Block Starter Download Photoshop PDF

click images to enlarge

As audiences begin to recognize the AR brand emblem and the user base of ARConnex Reality Browser expands, inclusion of the AR logo emblem would be all that is needed.

Leave a comment

You must be logged in to post a comment.